Privacy Policy

1. Information We Collect

• Account and Contact Information: Name, email address, phone number, and any profile details you provide.
• WhatsApp Communications: Content of messages you send to us, message metadata (timestamps, delivery status), your WhatsApp phone number, and any media you choose to share. We collect this data when you contact or interact with us via WhatsApp.
• Session Information: General information related to your coaching sessions and interactions (for example, timing, communications, and high-level context). Where available, we may also process transcriptions or brief summaries associated with a session.
• Usage Data: Interactions with our website and Services (e.g., page views, clicks), device information, browser type, IP address, and cookies or similar technologies.
• Payment/Subscription Data: Limited billing details processed by our payment processor. We do not store full payment card numbers.

2. How We Use Your Information

• To provide, operate, and improve the Services, including coaching interactions and support.
• To respond to your messages (including via WhatsApp) and provide customer support.
• To personalize your experience and deliver relevant content.
• To monitor usage, troubleshoot, and maintain security of the Services.
• To develop, train, and enhance features and models that power the Services (including AI capabilities). Where feasible, we use de-identified or aggregated information for these purposes.
• To comply with legal obligations and enforce our terms.

3. Legal Bases for Processing

If you are in the EEA/UK, we process your data under the following bases:

• Contractual necessity (to deliver the Services you request).
• Legitimate interests (e.g., improving Services, ensuring security).
• Consent (e.g., for certain communications or analytics where required). You can withdraw consent at any time.
• Legal obligation (where we must comply with applicable laws).

4. Sharing of Information

• Service Providers: We use trusted vendors to help operate our Services (e.g., hosting, analytics, communications, payment processing). They are bound by confidentiality and data protection obligations.
• WhatsApp: When you message us via WhatsApp, your communications are processed by WhatsApp in accordance with their terms and policies. Please review WhatsApp’s Legal Info.
• Legal and Safety: We may disclose information to comply with law, respond to lawful requests, or protect rights, property, or safety of users and the public.
• Business Transfers: In connection with a merger, acquisition, or asset sale, your information may be transferred as permitted by law.
• No Sale of Personal Information: We do not sell personal information.

5. Data Retention

We retain personal data only for as long as necessary to provide the Services, comply with our legal obligations, resolve disputes, and enforce agreements. Retention periods may vary by data type and context (e.g., customer support logs vs. billing records).

6. Security

We implement technical and organizational measures designed to protect your information. No method of transmission or storage is 100% secure; we cannot guarantee absolute security.

7. Your Rights

Depending on your location, you may have rights such as access, correction, deletion, portability, restriction/objection to processing, and the right to withdraw consent. To exercise these rights, contact us using the details below.

8. WhatsApp-Specific Disclosures

• When you initiate a conversation with us on WhatsApp, we will process your phone number, message content, and any media you send to provide support and services.
• We do not use WhatsApp message content for unrelated advertising. We may use aggregated, de-identified information to improve our Services.
• WhatsApp communications may contribute, where feasible in de-identified or aggregated form, to improving and training features and models that power the Services.
• WhatsApp may collect additional information independently of us. Review WhatsApp’s terms and privacy policy for details.

9. International Data Transfers

Your information may be processed in countries other than your own. Where required, we use appropriate safeguards (such as standard contractual clauses) to protect your information when it is transferred internationally.

10. Children’s Privacy

Our Services are not directed to individuals under 18, and we do not knowingly collect personal data from anyone under 18.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and update the "Last updated" date above. Material changes may be communicated through additional notice.

12. Contact Us

If you have questions or requests regarding this Privacy Policy or your personal data, contact us at:

Email: info@machina.coach

Machina Coach is a service of Machina Holdings LLC, a Wyoming limited liability company. Mailing and principal office: 30 N Gould St Ste R, Sheridan, WY 82801.